Friday, December 2nd, 2011
I realize this is a lengthy and deep post, but I thought some of you might be interested in more details on how color trending happens across multiple design professions. Don’t worry, I promise a lighter post next with more pretty product shots.
As an Interior Designer I attend Color Pulse presentations by Benjamin Moore and Colormix presentations by Sherwin-Williams that elucidate the trend forecasts for the design industries for the next couple of years. But how are these trends determined? Why does a trend appear in products as diverse as Kleenex boxes, dresses, side tables and pillows? Why do cobalt blue and Yves Klein blue seem to appear on everything from dresses and necklaces to dinnerware at the same time? How does the trend message get translated across multiple design professions ranging from product design, fashion design, automobiles, interior furnishings and fabrics, to decorative accessories? And why does it matter for interior designers and homeowners?
Trends are influenced by the quickly moving global influences we are all being exposed to on a daily basis. Clients are exposed to these influences as well, so designers need to be up to date on the latest trends in order to discuss and execute these trends for their clients when requested. Understanding the current color directions is essential for designers in every industry because clients will compromise on form but not color.
Mark Woodman explains that “trends and forecasts are often considered one and the same, but there are some fundamental differences. Trends tend to be evolutionary, as their directional movement is often strongly linked to a prior trend. … In the realm of color, the nuances of a particular hue will evolve within the trend’s time cycle….” For example, gray has become more popular in recent years, but now it is evolving from cool tones to warmer brown-grays and then it will move towards grey with blue in it by the end of 2013.
Above: Belgium Linen drapery fabric options from Restoration Hardware. Warmer brown-grays emerging in color palette options.
Forecasts look ahead to what has not happened yet, but can be anticipated. “Seemingly disparate ideas merge to predict accurate direction in design and color.” For instance, London’s Global Color Research sensed the expected mood of the new economy and the heavy feelings associated with a new world order and formulated the concept of “Ransom” reported in the 2010 issue of Mix magazine as an upcoming trend. Their sources included Hitchcock heroines and film noir, resulting in a palette of deep blue, black and gray for a classic, accessible feel with a touch of foreboding. Looking at the color trends in everything from tile to window treatments, I definitely observed this palette making a strong presence in 2010 and 2011.
Trend trackers in each design field are watching patterns emerge around the globe and condensing the information they take in into key trend messages that they can apply to their industry. The trends they spot are in the formative stage and won’t reach widespread popularity for 2-3 years on average. Since product design such as car color selections and fabrics for furniture are developed years ahead of when they reach the consumer market, this trend forecasting is essential for companies to be on trend when their product is released, rather than being behind the trend curve. For more details on current car colors (which I think I’ve discussed before, ex. copper and orange becoming more popular, see this article.)
So how does an influence evolve into a trend resulting in mass consumer sales? A good example would be Mad Men, the TV series on AMC that first aired in 2007, which grabbed hold of the nation’s collective consciousness. Its influence can be seen in both the resurgence of 1960s curve-hugging lady-like fashions on the runway in recent years, and the shift from 1950s Danish teak mid-century modern furnishings to 1960s influenced trapezoid and other geometric forms in furniture and fabrics. Chrome, ceramics, and etched barware perfect for that drink cart in almost every Mad Men scene are also making a resurgence. Consumers want an escape from the gray reality of the economic downturn, so nostalgia for the space age optimism of the 1960s accounts in part for the rise of this trend.
Above: Note the trapezoid shape in the chair, the mid-century styling of the dresser and the retro influence on all patterns in this new collection from Villa Roma.
So who determines what the next trends will be? Color Marketing Group is an international association for color design professionals who forecast color directions one to three years or more in advance for products and services. They focus on identifying color and design trends and then translating those into salable color options. Their motto is: “Color sells, and the ‘right’ color sells better.” Color forecasters from around the world and different areas of expertise get together semi-annually to develop annual forecasts that are used in industries as diverse as fashion, interior design, transportation, industrial design, graphics, cosmetics and more. The value of this information is seen in the experiences of their members.
The color forecasts prepared separately by Benjamin Moore and Sherwin-Williams concisely distills influences from around the globe into several easy to understand trend directions. They utilize images from diverse sources ranging from designs by indigenous populations to scientific imagery to illustrate the patterns and then explain how these influences are being translated into early product designs at the front of the trend curve.
Above: Color Mix 2012 Color Trends illustration (see a larger example at their website)
Trend trackers often consult with companies in multiple design related industries, which in part accounts for trends showing up in different industries at the same time. When a trend starts to connect with consumers in one industry companies in other industries will embrace it as well. Consumers are interested in showing their personalities across all platforms of their lives. One’s car, clothes, jewelry, shoes, kitchen accessories, furniture, house color, and art are all a reflection of personal style. Companies recognize that, and by embracing the trends already gathering steam in another category they are giving consumers the opportunity to show their style in this aspect of their life as well. If a company does not pay attention to the trends they run the risk of losing customer base. For instance, a manufacturer can develop a great washing machine, but if they do not understand the increased importance consumers have placed on the role of the laundry room in their homes and the desire for color on large appliances, their efforts might fall flat. Research and sales have proven over the years to Christine Mau, Associate Director of Packaging Graphics for Kleenex, that “color is just as important as pattern when trying to win the purchase interest of consumers.”
I went to Kleenex’s website and found this fun tool that really illustrates how they think about pattern and color in the context of how the product will be used. You select what type of tissue box you want (ex. auto, wallet, cube) and it shows you the pattern options available. The patterns for boxes meant to be used in a car are primarily tight geometric patterns in metallic shades. In contrast, the patterns for wallet kleenex packets are bright colorful florals designed to visually pop in a packed purse.
Cross marketing relationships between brands further proves the value of understanding the style and trend preferences of a brand’s client base. This is exemplified in a recent four page ad campaign for the Volkswagen 2011 Jetta that showcased clothing, jewelry, make-up, accessories and even a teapot to connect with their desired demographic that appreciates great design, but does not want to spend a lot to achieve the look. The ad copy tells the story.
“We’ve scoured the marketplace for truly great things you can get right now for very good prices. If you’re looking for deals, steals and even great wheels, you’re getting hotter.”
The message is clear that the Jetta is great style for the price of good, just like the high style, reasonably priced items they featured. Here one’s car is meant to be an extension of both one’s personal style and financial priorities.
The inspirations for the next wave of design trends are out there all around us, so keep your eyes and mind open. Then you too can say “I saw that coming.”
Image sources:
Blue color trends compilation from Oprah, March 2011
Drapery color samples from Restoration Hardware
The Birds from IMDB.com
Furniture and fabric product shot from Villa Roma
Color Mix 2012 image from Sherwin-Williams
Kleenex boxes from Kleenex.com
Jetta ad scanned from a magazine
Tags: color, interior design, Pattern, trend
Posted in Color Pulse, Industry Updates | No Comments »
Tuesday, September 27th, 2011
I love the emails I get from Crate & Barrel every few weeks that showcase pieces from their collection to highlight a current trend. Here are a few that have stood out recently.
Chunky weaves are definitely a trend lately. When I look at those chunky knit pillows, rustic wood table and woven rattan vase I am reminded of Maine. Why? Picture hanging out in an old village in Maine on a cool, windy fall day in a Irish fisherman’s sweater surrounded by fishermen’s baskets and old wooden boats and industrial buildings with faded painted exteriors and iron signs with sea spray patinas. Now do you see it?
The bronze tones in the accessories feel just right for the fall, especially with the perforated leaf design. I like how the pillow unites the different tones in the furniture and accessories. These are the inexpensive touches that can update and refresh a room.
Now compare that to this colorful and modern compilation of light fixtures from CB2, Crate & Barrel’s younger and hipper sister company. (I think of it as the company for the younger sister who’s just starting out and needs to furnish her loft apartment in the warehouse district, while Crate & Barrel suits her big sister in her late 20s-early 30s who is more settled down in her condo and wants to spend a bit more on pieces that she’ll hold on to longer. Not that their collections don’t work for people of all ages!) With all those punches of colors can you guess when this was sent out?
If you guessed Spring, you would be right! I got this image in an email this past March and I’ve kept it in my archives and still remembered it all these months later. In the Spring we’re all itching for bright splashes of color to pull us out of the winter grays. Like daffodils and crocuses popping out of the brown lawn, these yellow and red lights would pop in your home against a neutral palette. Or add them as a surprise element in a room has no other red or yellow elements (though you would want to add at least one or two other accessories in that color somewhere in the room to make it work).
Do retail ads and catalogs that pull their color palette from the latest season inspire you to make a purchase?
Tags: accessories, CB2, chunky, Crate & Barrel, fall, interior design, lighting, rustic wood, spring
Posted in Color Pulse, Industry Updates | No Comments »
Tuesday, August 16th, 2011
I just wrote an article for a the MN chapter of ASID’s quarterly publication, Design Directions, on how trends are forecasted and then evolve between different industries. I knew a little about the subject, but it was really fascinating learning more about how the forecasting industry works.
I mean, do you ever think about how Kleenex picks the colors and patterns on their boxes? They are studying the color trends and style trends 18 months out to be ready to introduce the perfect look just as a trend happens. I think about it with fashion, interiors and cars, but I hadn’t really thought about it in product packaging as much, even though I know the graphic design world styles are always evolving as well.
Anyway, I wanted to share a trend I spotted in my own magazines before I even wrote the article, and had verified by an industry forecaster at a presentation of the trends for the next 18 months. BRIGHTS! No wallflowers here. I’m talking about those saturated bold shades that announce their arrival with a bullhorn. Don’t believe me? Check out the latest furniture evolution from (Minnesota based) Room & Board:
These pieces are not just available in the usual stainless steel or natural steel finishes. Now you can add a punch of color to your room beyond those accent pillows you rely on to liven up the room. Be bold! Say “I’m not afraid of vivid color that wakes up my room.”
Even better, these pieces are all made by a local company in Minnesota, reducing the carbon footprint of transport, and it’s ultimately recycleable. I’m digging the Kelly Green Piper bed frame. I could easily see it in a kid’s bedroom that evolves into a hip teen’s bedroom and then it moves with them to their first apartment.
Just like a room, the pops of color in your outfit shouldn’t be relegated to a few small accessories.
Here is the proof, straight from the pages of Lucky magazine. Colored denim jeans are another trend big for fall, in brights just as bold as these outfits above. I’m going to have to switch from colored top and neutral pants and try out a bright pant and see how bold I can go with the top without feeling overwhelmed. Kelly green jeans and a turquoise t-shirt with a grey cardigan and a skinny belt in brown leather over it could be bright but still have the safe touches to make it feel comfortable. The room equivalent: a bedroom with a kelly green bed frame, turquoise sheets, multi-colored throw pillows, light gray walls and a leather slung chair. (hmmm…. I might need to do another post just to show this room idea…)
So what colors are going bright? Here are the key color trends to keep in mind:
Bright saturated colors are emerging as a trend. Think tropical greens and neon green as accents perfect for kids’ rooms and patios. Mid-tone orange and corals with a rusty hue will move to neon in-your-face tones in 2013. Look for tropical pink with a coral tone. Fuchsia with more blue in it serves as a bridge to purples. Purple is trending down, moving towards smoky gray and blue tones rather than red tones. Fire reds reaching out to orange will appear, while blood red taunts brown. Military olive and khaki that have been hot in the fashion industry the past couple of years are moving into home décor. Instead of gold, camel is rising, influenced by the military trend. Blue and white combinations are jumping forward again. Denim and turquoise also make an appearance, while the spa blue evolved to a warmer blue with green and gray undertones for a sophisticated feel.
On a side note, this weekend I painted my bathroom a gray-blue with a hint of green in it, so I’m clearly right on trend. =)
Want to see what these brights will mean in fabrics? Check out the Lily Pulitzer collection of fabrics through Lee Jofa. Not for the faint of heart, but I don’t think you have to live in Palm Beach to embrace these fabrics. Start small and layer, layer, layer!
Can I mention that I’m digging the art on the walls? I know it’s not the focus of the ad, but I love how they used a modern painting and photographs to bring a fresh young feel to a room that could skew to grandma’s Boca Raton condo. The lucite table, zig zag rug and cheeky elephant side table help keep it young too.
So are you game? Are you going to give brights a try in your home, wardrobe or both?! Come on, if I can do it, so can you!
Photo credits: Room & Board, Lucky magazine, Lee Jofa.
Tags: brights, color, fashion, interior design, Lee Jofa, Lucky magazine, Room & Board, trends
Posted in Color Pulse, Industry Updates | 1 Comment »
Friday, April 22nd, 2011
Picking paint colors has got to be one of the most challenging design decisions most people face. Even though a gallon of paint ranges from $20 to $75 for the premium collections, it seems harder for people to take a chance with paint than with a piece of furniture that costs many times more.
So how can you get more confident in your paint selections? Listening to advice from professionals who deal with this on a daily basis is always a great place to start. So how do you access advice from these professionals? Start with a great resource like “House Beautiful 500+ Favorite Paint Colors” or “House Beautiful Colors for Your Home: 300 Designer Favorites.”
Culled from the pages of House Beautiful magazine, these reference books complie the best paint color recommendations from interior designers. Rather than just show you the best browns or blues, each designer explains the color and what undertones there are in it or how it makes a room feel. There are also selections based on type of room (bedroom vs. entrance) and sun exposure (north facing vs. south facing). These are the kinds of details that help you understand how color influences the feeling of a space and therefore why certain colors work best.
As you can see from the table of contents above, they have pulled together a lot of color information to get the wheels turning in your head. Not sure what your color personality is? Then take the quiz! Prefer neutrals? They have it covered.
I love how they even feature an example of one of the colors as used in a real space by a designer. Since the color chips they show are not always true to the paint chips you will find on the paint deck when you look at them in person, it is helpful to see the colors in use.
I think of these colors as a great starting place and then I work with the paint decks from the different manufacturers to find similar colors (if the color rendering in the magazine is too different from the paint chip). I believe in ordering larger sheets of paint chips (Sherwin Williams and Benjamin Moore provide samples to designers of all their colors, up to 8″x10″ in size) and taping them up on the wall for days at a time so I can see how the colors I’m debating between will look at different times of day in different lighting conditions. Trust me, this makes a big difference! That hint of pink undertone in that creamy ivory at night might turn ballerina pink in the daylight.
Small sample pots of paint are a wonderful evolution in the paint industry that I believe help take some of the panic out of paint color selections. Paint swatches (2′ by 3′ is a good size) of each color on the wall and see what they look like throughout the day and night.
And when you finally commit to a paint color, don’t skimp out on the painters tape, roller, or paint base. Use quality materials and it will result in a quality finished product. After you’ve invested all this time and energy in picking a paint color and then painting (or hiring someone else to paint) it would be a shame to have a less than fabulous finished product!
I just bought a new house so you know I’m going crazy picking paint colors and plotting new color schemes and floor plans. Embrace the fun of it, the ability to transform the feeling of a room in a weekend, and to have a fresh new space for very little cash. I hope this has taken some of the fear out of painting for you. Need additional tips? Just ask!
Tags: 500 Favorite Paint Colors, Benjamin Moore, House Beautiful, interior design, painting, Sherwin Williams, tips, twin cities
Posted in Color Pulse, Design & Home Living Tips, Reading List | No Comments »
Friday, April 1st, 2011
Why is that when the weather is gray outside, people say they feel “blue”?
I’ve been noticing that saturated blues are experiencing a fresh surge of popularity in everything from home decor to fashion. To me these colors are far from bummed out, melancholy mood inducing tones. Instead they are strong, assertive, and yet classic.
For another perspective on the trend, check out the article Sherwin-Williams recently ran in their magazine, Stir, about the color indigio as a trend for 2011. See the article here.
To start with you can see how the concept of the ocean, white sands and fish is playing out in West Elm’s new collection (top left corner). Oscar de la Renta has used saturated blues in his latest fashion collection and in his home (middle top and bottom) Yves Klein Blue is even moving from the runway to make up collections. Wallflowers need not apply!
The richness of these shades of blue shows confidence and sophistication when integrated into your wardrobe, as shown above in a feature from Oprah magazine. The center photo shows how this color can be integrated into your summer wardrobe with all those colorful brights we talked about last week. Even your table settings can be bold and playful as this mix and match table setting highlights.
Finally, West Elm’s vision of a weather bleached dock with a lounge surrounded by endless blue waters evokes a calm peacefulness in me. If it was all white it would be boring to me. But those indigio pillows in a variety of patterns and textures and the blue stool in the background add the interest I need. The thatched roof and woven tote bag add great texture too. The principles of design here can just as easily be brought into your living room.
As always, I’m happy to help you get there.
Have a great weekend everyone, and I hope you only feel “blue” in a bold way!
Tags: Blue, Dwell Studio, indigio, interior design, navy, Oprah, trend, West Elm, Yves Klein blue
Posted in Color Pulse | 1 Comment »
Friday, March 25th, 2011
One color trend I’ve been noticing lately: Yellow. Sometimes it heads towards buttery yellow. Sometimes it has a hint of green undertone that takes it slightly towards citrine.
Here are a few examples from the retail sources West Elm, Crate & Barrel and Dwell Studio.
The trend of bright punchy colors is definitely in for spring/summer. Gray, white and navy will always be strong partners for yellow.
And you know what I couldn’t resist when I saw the West Elm summer preview? (Hint: Check out those vintage style orange kitchen containers in the upper left corner. PERFECT accessory for pulling the orange accents in the adjacent living room into the kitchen to tie the two rooms together!)
Think spring thoughts this weekend and maybe we can wish the snow away and get those spring flowers to pop up at last!
Photo credits: Images on left side from West Elm Summer 2011 Preview. Composite on upper right side from Crate & Barrel. 3 pillows at lower right side from Dwell Studio.
Tags: accessories, color, Crate & Barrel, Dwell Studio, interior design, orange, trend, West Elm, yellow
Posted in Color Pulse | No Comments »
Colleen Fox Slack | email: colleen@colleenfoxinteriors.com | phone: 612.868.0348
Copyright © Fox Interiors. All Rights Reserved.
Proudly powered by WordPress | Designed and implemented by Inizio Creative.
