August 16th, 2011
I just wrote an article for a the MN chapter of ASID’s quarterly publication, Design Directions, on how trends are forecasted and then evolve between different industries. I knew a little about the subject, but it was really fascinating learning more about how the forecasting industry works.
I mean, do you ever think about how Kleenex picks the colors and patterns on their boxes? They are studying the color trends and style trends 18 months out to be ready to introduce the perfect look just as a trend happens. I think about it with fashion, interiors and cars, but I hadn’t really thought about it in product packaging as much, even though I know the graphic design world styles are always evolving as well.
Anyway, I wanted to share a trend I spotted in my own magazines before I even wrote the article, and had verified by an industry forecaster at a presentation of the trends for the next 18 months. BRIGHTS! No wallflowers here. I’m talking about those saturated bold shades that announce their arrival with a bullhorn. Don’t believe me? Check out the latest furniture evolution from (Minnesota based) Room & Board:
These pieces are not just available in the usual stainless steel or natural steel finishes. Now you can add a punch of color to your room beyond those accent pillows you rely on to liven up the room. Be bold! Say “I’m not afraid of vivid color that wakes up my room.”
Even better, these pieces are all made by a local company in Minnesota, reducing the carbon footprint of transport, and it’s ultimately recycleable. I’m digging the Kelly Green Piper bed frame. I could easily see it in a kid’s bedroom that evolves into a hip teen’s bedroom and then it moves with them to their first apartment.
Just like a room, the pops of color in your outfit shouldn’t be relegated to a few small accessories.
Here is the proof, straight from the pages of Lucky magazine. Colored denim jeans are another trend big for fall, in brights just as bold as these outfits above. I’m going to have to switch from colored top and neutral pants and try out a bright pant and see how bold I can go with the top without feeling overwhelmed. Kelly green jeans and a turquoise t-shirt with a grey cardigan and a skinny belt in brown leather over it could be bright but still have the safe touches to make it feel comfortable. The room equivalent: a bedroom with a kelly green bed frame, turquoise sheets, multi-colored throw pillows, light gray walls and a leather slung chair. (hmmm…. I might need to do another post just to show this room idea…)
So what colors are going bright? Here are the key color trends to keep in mind:
Bright saturated colors are emerging as a trend. Think tropical greens and neon green as accents perfect for kids’ rooms and patios. Mid-tone orange and corals with a rusty hue will move to neon in-your-face tones in 2013. Look for tropical pink with a coral tone. Fuchsia with more blue in it serves as a bridge to purples. Purple is trending down, moving towards smoky gray and blue tones rather than red tones. Fire reds reaching out to orange will appear, while blood red taunts brown. Military olive and khaki that have been hot in the fashion industry the past couple of years are moving into home décor. Instead of gold, camel is rising, influenced by the military trend. Blue and white combinations are jumping forward again. Denim and turquoise also make an appearance, while the spa blue evolved to a warmer blue with green and gray undertones for a sophisticated feel.
On a side note, this weekend I painted my bathroom a gray-blue with a hint of green in it, so I’m clearly right on trend. =)
Want to see what these brights will mean in fabrics? Check out the Lily Pulitzer collection of fabrics through Lee Jofa. Not for the faint of heart, but I don’t think you have to live in Palm Beach to embrace these fabrics. Start small and layer, layer, layer!
Can I mention that I’m digging the art on the walls? I know it’s not the focus of the ad, but I love how they used a modern painting and photographs to bring a fresh young feel to a room that could skew to grandma’s Boca Raton condo. The lucite table, zig zag rug and cheeky elephant side table help keep it young too.
So are you game? Are you going to give brights a try in your home, wardrobe or both?! Come on, if I can do it, so can you!
Photo credits: Room & Board, Lucky magazine, Lee Jofa.
This entry was posted on Tuesday, August 16th, 2011 at 10:44 am and is filed under Color Pulse, Industry Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.